ACADEMIC PROFILE
Professor emeritus and former Director of Marketing Seminar, University of Cologne.
Former Dean at the University of Cologne and at the Technical University of Aachen.
He has been Visiting Professor at Free University of Berlin, Keio University Tokyo, Meiji University Tokyo, and St. Kliment Ochridski University Sofia.
PROFESSIONAL PROFILE
Experience in the banking industry, in the public accounting sector, and in consulting.
HONOURS & MEMBERSHIPS
Member of AIDEA - Accademia Italiana di Economia Aziendale, since 1983.
Member of CEMS - Community of European Management Schools, Interfaculty Group on Marketing, from 1991 to 2002.
Vice President of the German Association of Scholars in Business Administration, 1983-84.
President of KölnAlumni, graduates' network at the University of Cologne, from 2002-2005.
He has been honoured as "doctor honoris causa" by the University of Eichstätt-Ingolstadt and by the University of Potsdam.
BOOKS AND ARTICLES
- Wie Marken wirken. Impulse aus der Neuroökonomie für die Markenführung (The Impact of Brands. Impulses from Neuroeconomics for Brand Management), 2010.
- Handwörterbuch der Betriebswirtschaft (Handbook of Business Administration), sixth ed., 2007.
- Entwicklungen der Betriebswirtschaftslehre (Trends in the Science of Business Administration), 2002.
- Erfolgsfaktor Marke (Brands as Success Factor), 2001.
- The Concept of Euro-Pricing: Theoretical Approach and Practical Implications, in: CEMS Business Review, 1998.
- Handwörterbuch des Marketing (Handbook of Marketing), second ed., 1995.
- Beiträge zum Marketing-Management (Contributions to Marketing Management), third ed., 1993.
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