CUOMO MARIA TERESA

Didattica

A.A.: 2019/2020

A.A.: 2018/2019

A.A.: 2017/2018

A.A.: 2016/2017

A.A.: 2015/2016

Pubblicazioni

  • Cuomo, M., Tortora, D., Festa, G., Ceruti, F., & Metallo, G. (In corso di stampa). Managing omni-customer brand experience via Augmented Reality. A qualitative investigation in the Italian fashion retailing system. QUALITATIVE MARKET RESEARCH JOURNAL, SI. Dettaglio
  • Cuomo, M., Mazzucchelli, A., Chierici, R., & Ceruti, F. (In corso di stampa). Exploiting online environment to engage customers: social commerce brand community. QUALITATIVE MARKET RESEARCH JOURNAL. Dettaglio
  • Cuomo, M., Foroudi, P., Tortora, D., Hussain, S., & Melewar, T. (2019). Celebrity Endorsement and the Attitude Towards Luxury Brands for Sustainable Consumption. SUSTAINABILITY, 11, 1-21. Dettaglio
  • Cuomo, M., Tortora, D., Giordano, A., Festa, G., Metallo, G., & Martinelli, E. (2019). User-generated content in the era of digital wellbeing. A nethnographic analysis in oncology contexts. In Proceedings of the 10th INEKA (Formerly GIKA) Conference (pp.1-19). Dettaglio
  • Cuomo, M., Metallo, G., & Tortora, D. (2018). Omni-channel retailing via augmented reality. In Scritti seri e semiseri in onore di Claudio Baccarani (pp. 339-347). G. Giappichelli Editore. Dettaglio