CUOMO MARIA TERESA

Ruolo: 
Docente esterno
Settore scientifico disciplinare: 
ECONOMIA E GESTIONE DELLE IMPRESE (SECS-P/08)

Didattica

A.A.: 2019/2020

A.A.: 2018/2019

A.A.: 2017/2018

A.A.: 2016/2017

A.A.: 2015/2016

Pubblicazioni

  • Cuomo, M., Tortora, D., Festa, G., Ceruti, F., & Metallo, G. (In corso di stampa). Managing omni-customer brand experience via Augmented Reality. A qualitative investigation in the Italian fashion retailing system. QUALITATIVE MARKET RESEARCH JOURNAL, SI. Dettaglio
  • Cuomo, M., Tortora, D., Giordano, A., Festa, G., Metallo, G., & Martinelli, E. (2020). User‐generated content in the era of digital well‐being: A netnographic analysis in a healthcare marketing context. PSYCHOLOGY & MARKETING, 1-10. Dettaglio
  • Cuomo, M., Foroudi, P., Tortora, D., Hussain, S., & Melewar, T. (2019). Celebrity Endorsement and the Attitude Towards Luxury Brands for Sustainable Consumption. SUSTAINABILITY, 11(23), 1-21. Dettaglio
  • Cuomo, M., Mazzucchelli, A., Chierici, R., & Ceruti, F. (2018). Exploiting online environment to engage customers: social commerce brand community. QUALITATIVE MARKET RESEARCH JOURNAL. Dettaglio
  • Cuomo, M., Tortora, D., Mazzucchelli, A., Festa, G., Di Gregorio, A., & Metallo, G. (2018). Impacts of Code of ethics on financial performance in the Italian listed companies of bank sector. JOURNAL OF BUSINESS ACCOUNTING AND FINANCE PERSPECTIVES, 1(1), 1-20. Dettaglio