CUOMO MARIA TERESA

Ruolo: 
Docente esterno
Settore scientifico disciplinare: 
ECONOMIA E GESTIONE DELLE IMPRESE (SECS-P/08)

Didattica

A.A.: 2019/2020

A.A.: 2018/2019

A.A.: 2017/2018

A.A.: 2016/2017

A.A.: 2015/2016

Pubblicazioni

  • Cuomo, M., Mazzucchelli, A., Chierici, R., & Ceruti, F. (In corso di stampa). Exploiting online environment to engage customers: social commerce brand community. QUALITATIVE MARKET RESEARCH JOURNAL. Dettaglio
  • Cuomo, M., Tortora, D., Festa, G., Ceruti, F., & Metallo, G. (In corso di stampa). Managing omni-customer brand experience via Augmented Reality. A qualitative investigation in the Italian fashion retailing system. QUALITATIVE MARKET RESEARCH JOURNAL, SI. Dettaglio
  • Cuomo, M., Tortora, D., Mazzucchelli, A., Festa, G., Di Gregorio, A., & Metallo, G. (2018). Impacts of Code of ethics on financial performance in the Italian listed companies of bank sector. JOURNAL OF BUSINESS ACCOUNTING AND FINANCE PERSPECTIVES, 1(1), 1-20. Dettaglio
  • Cuomo, M., Metallo, G., & Tortora, D. (2018). Omni-channel retailing via augmented reality. In Scritti seri e semiseri in onore di Claudio Baccarani (pp. 339-347). G. Giappichelli Editore. Dettaglio
  • Cuomo, M., Chierici, R., Foroudi, P., Tortora, D., Pencarelli, T., & Metallo, G. (2017). Sensory Brand Experience via Augmented Reality in the Italian fashion retailing system. A preliminary analysis. In Proceedings of the 12th Global Brand Conference of the Academy of Marketing (pp.153-159). Dettaglio