Modulo Economia e tecnica della comunicazione aziendale (8 CFU)
•Belch G.E. and Belch M.A., Advertising and Promotion. An integrated marketing and communication perspective, Mc Graw Hill, 9th edition, 2012
. Brondoni Silvio M., Patrimonio di marca e risorse immateriali d’impresa, Giappichelli Torino 2004
•Brondoni Silvio M., Corniani Margherita, Marketing Communication e conoscenza di marca, Giappichelli Torino 2013, Parte seconda (M. Corniani)
Symphonya. Emerging Issues in Management (symphonya.unimib.it), free download:
1. - Salvioni Daniela M., Transparency Culture and Financial Communication, n. 2, 2002, http://dx.doi.org/10.4468/2002.2.04salvioni
Modulo Global Communication (5 CFU)
•Brondoni Silvio M., Corniani Margherita, Marketing Communication e conoscenza di marca, Giappichelli Torino 2013, Parte prima (S.M. Brondoni)
Symphonya. Emerging Issues in Management (symphonya.unimib.it), free download al link:
2. - Brondoni Silvio M., Ouverture de Communication and Global Markets, n. 2, 2006, http://dx.doi.org/10.4468/2006.2.01ouverture
3. - Brondoni Silvio M., Corporate Communication and Global Markets, n. 2, 2006, http://dx.doi.org/10.4468/2006.2.02brondoni - Morrocchi Lorenzo, Global Corporations, Corporate Governance and Social Responsibility, n. 2, 2006, http://dx.doi.org/10.4468/2006.2.03morrocchi - Corniani Margherita, Digital Marketing Communication, n. 2, 2006, http://dx.doi.org/10.4468/2006.2.04corniani
4. - Caricato Luigi, CRM and Corporate Communication, n. 2, 2006, http://dx.doi.org/10.4468/2006.2.05caricato
5. - Codignola Federica, Global Markets and Contemporary Art, n. 2, 2006, http://dx.doi.org/10.4468/2006.2.06codignola