• Marketing Management (6 CFU) – Sabina Riboldazzi
• Warren J. Keegan, Global Marketing Management, 8/E, Prentice Hall, 2014. Cap. 1, 5, 7, 8, 9, 10, 11, 12, 14.
• Sabina Riboldazzi, Competitive Customer Value nelle imprese della grande distribuzione, Giappichelli, Torino, 2007.
• Marketing Channels and Global Markets, Symphonya. Emerging Issues in Management (www.unimib.it/symphonya), Issue 1, 2010.
2) Marketing Communication (6 CFU) – Luca Bisio
• Warren J. Keegan , Global Marketing Management, 8/E, Prentice Hall, 2014, Cap. 6, 13, 15, 16.
• Luca Bisio, Comunicazione aziendale di sostenibilità socio-ambientale, Giappichelli, Torino, 2015.
• Luca Bisio, Global Market and Public Governance in Europe, Symphonya. Emerging Issues in Management (www.unimib.it/symphonya), Issue 1, 2004.