CHIACCHIERINI CLAUDIO

Ruolo:

Professore ordinario

Settore scientifico disciplinare:

ECONOMIA E GESTIONE DELLE IMPRESE (SECS-P/08)

Afferenza:

E-mail:

Telefono:

0264483206

Stanza:

U07, Piano: P03, Stanza: 3010S
Via Bicocca degli Arcimboldi, 8 - 20126 MILANO

Chierici, R., Del Bosco, B., Mazzucchelli, A., & Chiacchierini, C. (2019). Enhancing Brand Awareness, Reputation and Loyalty: The Role of Social Media. INTERNATIONAL JOURNAL OF BUSINESS AND MANAGEMENT, 14(1), 216-228. Dettaglio
Tortora, D., Di Gregorio, A., Chiacchierini, C., Gurioli, M., & Gareri, R. (2019). Using Big Data to co-design a sustainable tourist experience. Some highlights by means of a practical example. In Referred Electronic Conference Proceedings of Sinergie - Sima Management Conference Management and sustainability: Creating shared value in the digital era (pp.261-266). Dettaglio
Gurioli, M., Chiacchierini, C., Chierici, R., Mazzucchelli, A., & Tortora, D. (2019). Food sharing platforms as new digital solutions to reduce food waste. An Italian multiple case study. In Marketing 4.0: le sfide della multicanalità (pp.1-5). Dettaglio
Mazzucchelli, A., Chierici, R., Ceruti, F., Chiacchierini, C., Godey, B., & Pederzoli, D. (2018). Affecting brand loyalty intention: The effects of UGC and shopping searches via Facebook. JOURNAL OF GLOBAL FASHION MARKETING, 9(3), 270-286. Dettaglio
Chierici, R., Del Bosco, B., Mazzucchelli, A., & Chiacchierini, C. (2017). How to boost a brand in the social media era: FsQCA findings. In Cobiir 2017, 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation. Current and Future Trends, Developments and Challenges. Dettaglio

Futuri studenti