MAZZUCCHELLI ALICE

Ruolo:
Professoressa associata
Settore scientifico disciplinare:
Economia e gestione delle imprese (ECON-07/A)
Gruppo scientifico disciplinare:
ECONOMIA E GESTIONE DELLE IMPRESE (13/ECON-07)
E-mail:
[email protected]
Telefono:
0264483251
Stanza:
  • U07, Piano: 4, Stanza: 4012
Orari di ricevimento:

Su appuntamento

Pubblicazioni

  • Ghianda, E., Matarazzo, M., Mazzucchelli, A., Chierici, R., Di Gregorio, A. (2025). Country-of-Origin Effect on AI-Generated Fashion Content: A Conceptual Paper. In Proceedings XXII SIM Conference 2025 – The Marketing–Innovation Nexus: Past Insights for Future Challenges. Società Italiana Marketing (pp.70-75). Dettaglio

  • Cabrera, L., Mazzucchelli, A., Magni, D., Chierici, R. (2025). AI-Generated Review Summaries and Consumer Decision-Making: Testing the Information Acceptance Model on Gen Z Online Shoppers. In Proceedings XXII SIM Conference 2025 – The Marketing–Innovation Nexus: Past Insights for Future Challenges. Società Italiana
    Marketing (pp.831-848).     Dettaglio

  • Ghianda, E., Mazzucchelli, A., Chierici, R., Chiacchierini, C., Olivero, N. (2024). Genuine or Generated? The Impact of AI-Generated versus Human Created Social Media Content on Brands. In Brands and Purpose in a Changing Era. Dettaglio

  • Rehmat, S., Olivero, N., Mazzucchelli, A., Chierici, R. (2024). Exploring the Role of Virtual Influencers in Promoting Adaptive Sustainable Clothing through Visual Narrative Transportation. In XXI SIM Conference "Brands and Purpose in a changing era". Dettaglio

  • Rehmat, S., Mazzucchelli, A., Olivero, N. (2024). Diversity in Luxury Fashion Advertising: Relationships Among Brand Sustainability, Brand Equity and Purchase Intention. Intervento presentato a: Global Fashion Management Conference, University of Milan, Italy [10.15444/GFMC2024.01.01.02]. Dettaglio

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