MAZZUCCHELLI ALICE

Bosisio, J., Mazzucchelli, A., Chierici, R., Chiacchierini, C. (2026). Toward the nurturing of a human experience to improve employees’ innovation capabilities: the effect of employee experience and emotional engagement. JOURNAL OF KNOWLEDGE MANAGEMENT, 30(11), 242-265 [10.1108/jkm-03-2023-0275]. Dettaglio

Del Bosco, B., Chierici, R., Mazzucchelli, A. (2025). What matters for innovative startup growth? A study on local, firm-specific, and founder-specific factors. SINERGIE, 43(3), 25-47 [10.7433/s128.2025.02]. Dettaglio

Ghianda, E., Matarazzo, M., Mazzucchelli, A., Chierici, R., Di Gregorio, A. (2025). Country-of-Origin Effect on AI-Generated Fashion Content: A Conceptual Paper. In Proceedings XXII SIM Conference 2025 – The Marketing–Innovation Nexus: Past Insights for Future Challenges. Società Italiana Marketing (pp.70-75). Dettaglio

Cabrera, L., Mazzucchelli, A., Magni, D., Chierici, R. (2025). AI-Generated Review Summaries and Consumer Decision-Making: Testing the Information Acceptance Model on Gen Z Online Shoppers. In Proceedings XXII SIM Conference 2025 – The Marketing–Innovation Nexus: Past Insights for Future Challenges. Società Italiana
Marketing (pp.831-848). Dettaglio

Rehmat, S., Mazzucchelli, A., Olivero, N. (2024). Diversity in Luxury Fashion Advertising: Relationships Among Brand Sustainability, Brand Equity and Purchase Intention. Intervento presentato a: Global Fashion Management Conference, University of Milan, Italy [10.15444/GFMC2024.01.01.02]. Dettaglio