MAZZUCCHELLI ALICE

Ruolo:
Professoressa associata
Settore scientifico disciplinare:
Economia e gestione delle imprese (ECON-07/A)
Gruppo scientifico disciplinare:
ECONOMIA E GESTIONE DELLE IMPRESE (13/ECON-07)
E-mail:
alice.mazzucchelli@unimib.it
Telefono:
0264483251
Stanza:
  • U07, Piano: 4, Stanza: 4012
Orari di ricevimento:

Su appuntamento

Pubblicazioni

  • Rehmat, S., Olivero, N., Mazzucchelli, A., Chierici, R. (2024). Exploring the Role of Virtual Influencers in Promoting Adaptive Sustainable Clothing through Visual Narrative Transportation. In XXI SIM Conference "Brands and Purpose in a changing era". Dettaglio

  • Bosisio, J., Zamparo, G., Mazzucchelli, A., Chierici, R., Mason, M. (2024). Beyond economic convenience: Unveiling the motives for engaging in food sharing initiatives. TECHNOVATION, 138(December 2024) [10.1016/j.technovation.2024.103119]. Dettaglio

  • Rehmat, S., Mazzucchelli, A., Olivero, N. (2024). Diversity in Luxury Fashion Advertising: Relationships Among Brand Sustainability, Brand Equity and Purchase Intention. Intervento presentato a: Global Fashion Management Conference, University of Milan, Italy [10.15444/GFMC2024.01.01.02]. Dettaglio

  • Tortora, D., Chierici, R., Mazzucchelli, A., Ghianda, E. (2024). The Consumer Acceptance of Artificial Intelligence Devices for a New In-Store Customer Journey. In Global Fashion Management Conference (pp.422-427) [10.15444/GFMC2024.05.02.04]. Dettaglio

  • Ghianda, E., Mazzucchelli, A., Chierici, R., Chiacchierini, C., Olivero, N. (2024). Genuine or Generated? The Impact of AI-Generated versus Human Created Social Media Content on Brands. In Brands and Purpose in a Changing Era. Dettaglio

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