MAZZUCCHELLI ALICE

Ghianda, E., Mazzucchelli, A., Chierici, R., Di Gregorio, A. (2026). Make-or-Buy the Virtual Influencer? Brand-owned vs Non-owned Virtual Influencers in Fashion Advertising. Intervento presentato a: 2026 Global Fashion Management Conference - 16-19 July, 2026, Madrid, Spagna [10.15444/gfmc2026.10.01.04]. Dettaglio

Ghianda, E., Magni, D., Costanzo, F., Mazzucchelli, A. (2026). Me, You, and AI: How AI augments value co-creation in brand-customer relationships. In Abstract Conference Proceedings XLI Convegno Nazionale AIDEA - Le Intelligenze Aziendali per la competitività sostenibile e il bene comune (pp.921-930). Dettaglio

Ghianda, E., Matarazzo, M., Mazzucchelli, A., Chierici, R., Di Gregorio, A. (2026). Does the Effectiveness of AI-Generated Advertising Vary Across Cultures? Evidence from Luxury Advertising. Intervento presentato a: AMA Global 2026 - May 27-30, 2026, Nice, France. Dettaglio

Bosisio, J., Mazzucchelli, A., Chierici, R., Chiacchierini, C. (2026). Toward the nurturing of a human experience to improve employees’ innovation capabilities: the effect of employee experience and emotional engagement. JOURNAL OF KNOWLEDGE MANAGEMENT, 30(11), 242-265 [10.1108/jkm-03-2023-0275]. Dettaglio

Cabrera, L., Mazzucchelli, A., Magni, D., Chierici, R. (2025). AI-Generated Review Summaries and Consumer Decision-Making: Testing the Information Acceptance Model on Gen Z Online Shoppers. In Proceedings XXII SIM Conference 2025 – The Marketing–Innovation Nexus: Past Insights for Future Challenges. Società Italiana
Marketing (pp.831-848). Dettaglio