MAZZUCCHELLI ALICE

Ghianda, E., Matarazzo, M., Mazzucchelli, A., Chierici, R., Di Gregorio, A. (2025). Country-of-Origin Effect on AI-Generated Fashion Content: A Conceptual Paper. In Proceedings XXII SIM Conference 2025 – The Marketing–Innovation Nexus: Past Insights for Future Challenges. Società Italiana Marketing (pp.70-75). Dettaglio

Cabrera, L., Mazzucchelli, A., Magni, D., Chierici, R. (2025). AI-Generated Review Summaries and Consumer Decision-Making: Testing the Information Acceptance Model on Gen Z Online Shoppers. In Proceedings XXII SIM Conference 2025 – The Marketing–Innovation Nexus: Past Insights for Future Challenges. Società Italiana
Marketing (pp.831-848). Dettaglio

Del Bosco, B., Chierici, R., Mazzucchelli, A. (2025). What matters for innovative startup growth? A study on local, firm-specific, and founder-specific factors. SINERGIE, 43(3), 25-47 [10.7433/s128.2025.02]. Dettaglio

Bosisio, J., Zamparo, G., Mazzucchelli, A., Chierici, R., Mason, M. (2024). Beyond economic convenience: Unveiling the motives for engaging in food sharing initiatives. TECHNOVATION, 138(December 2024) [10.1016/j.technovation.2024.103119]. Dettaglio

Rehmat, S., Olivero, N., Mazzucchelli, A., Chierici, R. (2024). Exploring the Role of Virtual Influencers in Promoting Adaptive Sustainable Clothing through Visual Narrative Transportation. In XXI SIM Conference "Brands and Purpose in a changing era". Dettaglio