ARRIGO ELISA

Ruolo:

Professore associato

Settore scientifico disciplinare:

ECONOMIA E GESTIONE DELLE IMPRESE (SECS-P/08)

Afferenza:

E-mail:

Telefono:

0264483212

Stanza:

U07, Piano: P02, Stanza: 2015
Via Bicocca degli Arcimboldi, 8 - 20126 MILANO

Orario di ricevimento:

Per fissare un appuntamento inviare una mail a elisa.arrigo@unimib.it.

Arrigo, E. (2018). Managing Luxury Brands in the Digital Environment. In B. Berghaus, G. Müller-Stewens, & S. Reinecke (a cura di), The Management of Luxury (pp. 245-263). London : KOGAN PAGE. Dettaglio
Arrigo, E. (2018). Open Innovation and Market Orientation: An Analysis of the Relationship. JOURNAL OF THE KNOWLEDGE ECONOMY, 9(1), 150-161. Dettaglio
Arrigo, E. (2018). Social Media Marketing in Luxury Brands: A Systematic Literature Review and Implications for Management Research. MANAGEMENT RESEARCH REVIEW, 41(6), 657-679. Dettaglio
Arrigo, E. (2018). The Flagship Stores as Sustainability Communication Channels for Luxury Fashion Retailers. JOURNAL OF RETAILING AND CONSUMER SERVICES, 44, 170-177. Dettaglio
Arrigo, E. (2019). Sustainability and Collaborative Consumption in the Fashion Industry. In Proceedings of the 18th Conference International Marketing Trends Conference, 2019, Venice (Italy). Jean-Claude Andreani and Umberto Collesei, Paris-Venice Marketing Trends Association. Dettaglio

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