GHIANDA EMANUELE

Ghianda, E., Mazzucchelli, A., Chierici, R., Di Gregorio, A. (2026). Make-or-Buy the Virtual Influencer? Brand-owned vs Non-owned Virtual Influencers in Fashion Advertising. Intervento presentato a: 2026 Global Fashion Management Conference - 16-19 July, 2026, Madrid, Spagna [10.15444/gfmc2026.10.01.04]. Dettaglio

Ghianda, E., Magni, D., Costanzo, F., Mazzucchelli, A. (2026). Me, You, and AI: How AI augments value co-creation in brand-customer relationships. In Abstract Conference Proceedings XLI Convegno Nazionale AIDEA - Le Intelligenze Aziendali per la competitività sostenibile e il bene comune (pp.921-930). Dettaglio

Ghianda, E., Matarazzo, M., Mazzucchelli, A., Chierici, R., Di Gregorio, A. (2026). Does the Effectiveness of AI-Generated Advertising Vary Across Cultures? Evidence from Luxury Advertising. Intervento presentato a: AMA Global 2026 - May 27-30, 2026, Nice, France. Dettaglio

Ghianda, E., Albani, R., Cabrera, L., Costanzo, F. (2025). The Impact of Adopting and Disclosing Generative AI in Digital Advertising on Brand Perceptions. In Global Marketing Conference Proceedings (pp.548-553) [10.15444/GMC2025.07.03.02]. Dettaglio

Ghianda, E., Matarazzo, M., Mazzucchelli, A., Chierici, R., Di Gregorio, A. (2025). Country-of-Origin Effect on AI-Generated Fashion Content: A Conceptual Paper. In Proceedings XXII SIM Conference 2025 – The Marketing–Innovation Nexus: Past Insights for Future Challenges. Società Italiana Marketing (pp.70-75). Dettaglio