CODIGNOLA FEDERICA

Ruolo:

Ricercatore

Settore scientifico disciplinare:

ECONOMIA E GESTIONE DELLE IMPRESE (SECS-P/08)

Afferenza:

E-mail:

Telefono:

0264483213

Stanza:

U07, Piano: P02, Stanza: 2013
Via Bicocca degli Arcimboldi, 8 - 20126 MILANO

Codignola, F. (2021). Big Data Marketing: A Strategic Alliance. In M. Zenga, & P. Mariani (a cura di), Data Science and Social Research II, Methods, Technologies and Applications (pp. 103-113). Springer. Dettaglio
Capatina, A., Kachour, M., Lichy, J., Micu, A., Micu, A., & Codignola, F. (2020). Matching the future capabilities of an artificial intelligence-based software for social media marketing with potential users’ expectations. TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE, 151. Dettaglio
Codignola, F. (2019). The Globalization of the Art Market: A Cross-Cultural Perspective Where Local Features Meet Global Circuits. In I.R. Management Association (a cura di), Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications (3 Volumes) (pp. 1327-1345). IGI Global. Dettaglio
Capatina, A., Kachour, M., Lichy, J., Micu, A., Micu, A., & Codignola, F. (2019). Matching the future capabilities of an Artificial Intelligence-based platform for Social Media Marketing with potential users’ expectations. Intervento presentato a: INEKA Conference, Knowledge, Business, and Innovation. Economies and sustainability of future growth, Verona, Italy. Dettaglio
Codignola, F., Capatina, A., Lichy, J., & Yamazaki, K. (2019). Customer information search in the context of e-commerce: a cross-cultural analysis. EUROPEAN JOURNAL OF INTERNATIONAL MANAGEMENT (ONLINE). Dettaglio

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