CABRERA LAWRENCE PAUL

Ghianda, E., Albani, R., Cabrera, L., Costanzo, F. (2025). The Impact of Adopting and Disclosing Generative AI in Digital Advertising on Brand Perceptions. In Global Marketing Conference Proceedings (pp.548-553) [10.15444/GMC2025.07.03.02]. Dettaglio

Diodati, S., Cabrera, L., Rialti, R., Zollo, L. (2024). When does technological innovation overlap social innovation? Conceptualizing an organizational ai-driven model. Intervento presentato a: Sinergie-Sima 2024 Management Conference, Parma, Italia [10.7433/SRECP.SP.2024.01]. Dettaglio

Diodati, S., Cabrera, L., Rialti, R., Zollo, L. (2024). BLOCKCHAIN-ENABLED SUSTAINABILITY IN THE FASHION INDUSTRY: MAIN BENEFITS OF PRODUCT TRACEABILITY AND ANALYSIS OF CUSTOMERS’ PERCEPTION. Intervento presentato a: 2024 Global Fashion Management Conference, Milan, Italy [10.15444/GFMC2024.02.08.02]. Dettaglio

Cabrera, L., Diodati, S., Rialti, R., Zollo, L. (2024). Technology adoption of AI-based alternatives to humans: the case of smart fitness applications. Intervento presentato a: AIRSI 2024 The Metaverse Conference, Saragozza, Spagna. Dettaglio