OLIVERO NADIA

Ruolo:

Professoressa associata

Settore scientifico disciplinare:

Economia e gestione delle imprese (ECON-07/A)

Gruppo scientifico disciplinare:

ECONOMIA E GESTIONE DELLE IMPRESE (13/ECON-07)

Afferenza:

DIPARTIMENTO DI SCIENZE ECONOMICO-AZIENDALI E DIRITTO PER L'ECONOMIA

E-mail:

[email protected]

Telefono:

0264483774

Stanza:

U07, Piano: 4, Stanza: 4070

Orari di ricevimento:

Avviene tramite webex e su appuntamento il lunedì alle ore 12. La prenotazione deve avvenire entro il venerdì precedente.

Biografia

Pubblicazioni Selezionate

Olivero, N. (in corso di stampa). Consumer Psychology and Marketing in the Age of AI. Oxford:
Wiley-Blackwell.

Olivero, N., Zarantonello, L., & Grappi, S. (second round review). From experience to equity: The
consumer’s role in shaping brand value on digital and Metaverse platforms. Journal of Business
Research.

Olivero, N.; Cosentini, A., Castelnovo, A., & Viganò, A . In Authority partinioning under generative AI. Explaning the limits of delegation. In Advanced Perspectives and Trends in Digital Transformation of Firms, Networks, and Society – 4th International Conference of the Digital Transformation Society, Naples, Italy, May 20-23, 2026, Springer.

Olivero, N., Cosentini, A., Castelnovo, A., &; Viganò, A. (under review). Authority Partitioning
Under Generative AI: Boundary Work and Explainable LLM Use in High-Accountability Recruitment.
Journal of Management Science.

Olivero, N., & Del Bosco, B. (2024). When consumers ask and online therapy responds: The Unobravo
business case. In Brands and Purpose in a Changing Era, XXI SIM Conference Proceedings.

Olivero, N., &; Russo, V. (2022). Psicologia dei consumi: Marketing e neuromarketing per
l’innovazione centrata sulle persone. Milano: McGraw-Hill.

Coccia, M., & Olivero, N. (2021). Artificial intelligence in digital cancer imaging: Healthcare
organizational implications for best practices of innovation management. In Competitive Renaissance
through Digital Transformation, Conference Proceedings, Università di Pavia.

Olivero, N., Greco, A., Annoni, A., Steca, P., & Lowry, P. (2019). Does opportunity make the thief?
Behaviour & Information Technology, 1–17.

Rinaldi, L., Maggioni, E., Olivero, N., et al. (2017). Odor pleasantness shifts visuospatial attention.
Emotion, 18(7), 971–979.

Risso, P., Maggioni, E., Olivero, N., et al. (2015). Color and mineral water perception. Food Quality
and Preference, 44, 17–25.

Maggioni, E., Risso, P., Olivero, N., et al. (2015). Container weight and perception. Journal of Sensory
Studies, 30(5), 395–403.

Ricerca

Main Grants and Awards:

- Best Paper Award – COBIIR 2023
- Marie Curie Fellowship (FP7) for Advanced Researchers – European Commission, PI (2011–2014).
- ESRC Retail Innovation Grant – UK, PI (2014–2015).
- Dandy Lab Academic Advisor, UCL Business (2015–2016).
- NCR Knowledge Lab Fellow, Research Fellowship (2019-2004).
- Multiple National and University Grants (PRIN (PI), FAR, Ingegno).

Pubblicazioni

Ghianda, E., Mazzucchelli, A., Chierici, R., Chiacchierini, C., Olivero, N. (2024). Genuine or Generated? The Impact of AI-Generated versus Human Created Social Media Content on Brands. In Brands and Purpose in a Changing Era. Dettaglio
Rehmat, S., Mazzucchelli, A., Olivero, N. (2024). Diversity in Luxury Fashion Advertising: Relationships Among Brand Sustainability, Brand Equity and Purchase Intention. Intervento presentato a: Global Fashion Management Conference, University of Milan, Italy [10.15444/GFMC2024.01.01.02]. Dettaglio
Rehmat, S., Olivero, N., Mazzucchelli, A., Chierici, R. (2024). Exploring the Role of Virtual Influencers in Promoting Adaptive Sustainable Clothing through Visual Narrative Transportation. In XXI SIM Conference "Brands and Purpose in a changing era". Dettaglio
Olivero, N., Del Bosco, B. (2024). When consumers ask and online therapy responds. The Unobravo business case. In Brands and Purpose in a changing era. XXI SIM Conference Proceedings. Dettaglio
Olivero, N., Russo, V. (2022). Psicologia dei Consumi. Marketing e Neuromarketing per l'innovazione centrata sulle persone. Milano : McGraw-Hill. Dettaglio