OLIVERO NADIA
- U07, Piano: 4, Stanza: 4070
Avviene tramite webex e su appuntamento il lunedì alle ore 12. La prenotazione deve avvenire entro il venerdì precedente.
Biografia
Pubblicazioni Selezionate
Olivero, N. (in corso di stampa). Consumer Psychology and Marketing in the Age of AI. Oxford:
Wiley-Blackwell.
Olivero, N., Zarantonello, L., & Grappi, S. (second round review). From experience to equity: The
consumer’s role in shaping brand value on digital and Metaverse platforms. Journal of Business
Research.
Olivero, N.; Cosentini, A., Castelnovo, A., & Viganò, A . In Authority partinioning under generative AI. Explaning the limits of delegation. In Advanced Perspectives and Trends in Digital Transformation of Firms, Networks, and Society – 4th International Conference of the Digital Transformation Society, Naples, Italy, May 20-23, 2026, Springer.
Olivero, N., Cosentini, A., Castelnovo, A., &; Viganò, A. (under review). Authority Partitioning
Under Generative AI: Boundary Work and Explainable LLM Use in High-Accountability Recruitment.
Journal of Management Science.
Olivero, N., & Del Bosco, B. (2024). When consumers ask and online therapy responds: The Unobravo
business case. In Brands and Purpose in a Changing Era, XXI SIM Conference Proceedings.
Olivero, N., &; Russo, V. (2022). Psicologia dei consumi: Marketing e neuromarketing per
l’innovazione centrata sulle persone. Milano: McGraw-Hill.
Coccia, M., & Olivero, N. (2021). Artificial intelligence in digital cancer imaging: Healthcare
organizational implications for best practices of innovation management. In Competitive Renaissance
through Digital Transformation, Conference Proceedings, Università di Pavia.
Olivero, N., Greco, A., Annoni, A., Steca, P., & Lowry, P. (2019). Does opportunity make the thief?
Behaviour & Information Technology, 1–17.
Rinaldi, L., Maggioni, E., Olivero, N., et al. (2017). Odor pleasantness shifts visuospatial attention.
Emotion, 18(7), 971–979.
Risso, P., Maggioni, E., Olivero, N., et al. (2015). Color and mineral water perception. Food Quality
and Preference, 44, 17–25.
Maggioni, E., Risso, P., Olivero, N., et al. (2015). Container weight and perception. Journal of Sensory
Studies, 30(5), 395–403.
Ricerca
Main Grants and Awards:
- Best Paper Award – COBIIR 2023
- Marie Curie Fellowship (FP7) for Advanced Researchers – European Commission, PI (2011–2014).
- ESRC Retail Innovation Grant – UK, PI (2014–2015).
- Dandy Lab Academic Advisor, UCL Business (2015–2016).
- NCR Knowledge Lab Fellow, Research Fellowship (2019-2004).
- Multiple National and University Grants (PRIN (PI), FAR, Ingegno).