CHIERICI ROBERTO

Rehmat, S., Olivero, N., Mazzucchelli, A., Chierici, R. (2024). Exploring the Role of Virtual Influencers in Promoting Adaptive Sustainable Clothing through Visual Narrative Transportation. In XXI SIM Conference "Brands and Purpose in a changing era". Dettaglio

Bosisio, J., Zamparo, G., Mazzucchelli, A., Chierici, R., Mason, M. (2024). Beyond economic convenience: Unveiling the motives for engaging in food sharing initiatives. TECHNOVATION, 138(December 2024) [10.1016/j.technovation.2024.103119]. Dettaglio

Tortora, D., Chierici, R., Mazzucchelli, A., Ghianda, E. (2024). The Consumer Acceptance of Artificial Intelligence Devices for a New In-Store Customer Journey. In Global Fashion Management Conference (pp.422-427) [10.15444/GFMC2024.05.02.04]. Dettaglio

Ghianda, E., Mazzucchelli, A., Chierici, R., Chiacchierini, C., Olivero, N. (2024). Genuine or Generated? The Impact of AI-Generated versus Human Created Social Media Content on Brands. In Brands and Purpose in a Changing Era. Dettaglio

Del Bosco, B., Mazzucchelli, A., Chierici, R. (2023). Firm policies and employees’ participation in conversation about their employer on social media. ITALIAN JOURNAL OF MARKETING, 2023(3), 301-322 [10.1007/s43039-023-00074-3]. Dettaglio