CHIERICI ROBERTO

Ghianda, E., Matarazzo, M., Mazzucchelli, A., Chierici, R., Di Gregorio, A. (2025). Country-of-Origin Effect on AI-Generated Fashion Content: A Conceptual Paper. In Proceedings XXII SIM Conference 2025 – The Marketing–Innovation Nexus: Past Insights for Future Challenges. Società Italiana Marketing (pp.70-75). Dettaglio

Cabrera, L., Mazzucchelli, A., Magni, D., Chierici, R. (2025). AI-Generated Review Summaries and Consumer Decision-Making: Testing the Information Acceptance Model on Gen Z Online Shoppers. In Proceedings XXII SIM Conference 2025 – The Marketing–Innovation Nexus: Past Insights for Future Challenges. Società Italiana
Marketing (pp.831-848). Dettaglio

Del Bosco, B., Chierici, R., Mazzucchelli, A. (2025). What matters for innovative startup growth? A study on local, firm-specific, and founder-specific factors. SINERGIE, 43(3), 25-47 [10.7433/s128.2025.02]. Dettaglio

Bosisio, J., Zamparo, G., Mazzucchelli, A., Chierici, R., Mason, M. (2024). Beyond economic convenience: Unveiling the motives for engaging in food sharing initiatives. TECHNOVATION, 138(December 2024) [10.1016/j.technovation.2024.103119]. Dettaglio

Ghianda, E., Mazzucchelli, A., Chierici, R., Chiacchierini, C., Olivero, N. (2024). Genuine or Generated? The Impact of AI-Generated versus Human Created Social Media Content on Brands. In Brands and Purpose in a Changing Era. Dettaglio