CHIERICI ROBERTO

Del Bosco, B., Mazzucchelli, A., Chierici, R. (2023). Firm policies and employees’ participation in conversation about their employer on social media. ITALIAN JOURNAL OF MARKETING, 2023(3), 301-322 [10.1007/s43039-023-00074-3]. Dettaglio

Cuomo, M., Tortora, D., Festa, G., Chierici, R., Giordano, A. (2023). The foodie subcultures: from the underground to the mainstream. A netnographic analysis. In Proceedings of the 22nd International Marketing Trends Conference (ESCP Business School, Paris, France, 19-21 January) (pp.1-14). International Marketing Trends Conference. Dettaglio

Chierici, R., Mazzucchelli, A., Di Gregorio, A. (2023). Employees’ social media presence: Future directions for corporate reputation. In P. Foroudi, M.T. Cuomo (a cura di), Business Digitalization: Corporate Identity and Reputation (pp. 44-62). Routledge [10.4324/9781003401285-4]. Dettaglio

Chierici, R., Bua, I., Codognola, R., Barbieri, M. (2022). Lavazza: qualità e Made in Italy al servizio dei processi di internazionalizzazione. In Marketing internazionale
Strategie, Principi e Applicazioni (pp. 223-229). Giappichelli. Dettaglio

Magni, D., Chierici, R., Fait, M., Lefebvre, K. (2022). A network model approach to enhance knowledge sharing for internationalization readiness of SMEs. INTERNATIONAL MARKETING REVIEW, 39(3), 626-652 [10.1108/IMR-03-2021-0110]. Dettaglio